Influencer marketing is a hot marketing phenomenon that everyone is talking about. Nowadays, it has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers and brands are leveraging them more than ever. Being an influencer has become…
Facebook: Tips to improve your posts organic reach
Reach of Facebook posts has been on the decline for some time, but that doesn’t mean that businesses shouldn’t be posting content. In early 2018 Facebook released an update in its algorithm that priorities content which provides “meaningful engagement”. Facebook’s algorithms place posts from family and friends at the top. It also prioritises posts that…
8 tips to promote your YouTube channel
If your videos plays a crucial role in your marketing strategy or if you are a YouTube content creator, promoting your YouTube channel is a necessity rather than an option. You need to get your channel out there if you want to gain more subscribers and video views. Promoting your YouTube channel can even amplify…
How to become a YouTuber – The Ultimate Guide
Being a YouTuber seems like fun and fruitful profession. You just have to make videos on topics that you like and money off to them, right? However, becoming an established YouTuber is not an easy job. Behind every successful journey of a YouTuber is a long journey of struggle and hard work. There are investments…
Influencer Marketing: The Ultimate Guide
Influencer marketing is now an established form of digital marketing. It has been a buzzword for quite a while, and the mainstream media regularly refers to it. Influencer marketing as a concept is not new: Brands with the massive budget have paid celebrities for endorsing their products for decades. But as consumers are moving from…
What are keywords in digital marketing?
What are keywords? The words which are used to search for something on the search engine are called keywords. For example- if consumer types “buy a smartphone online” in the search box of Google, the keyword is “buy a smartphone online”. On the basis of searched keywords, Google displays the search results. Keywords form the…
How to use hashtags for promoting your business?
Hashtags are the label of content. It helps others who are interested in certain topic, quickly find content on that same topic. Hashtags are commonly used on social media sites. They rocketed to fame on Twitter. But now you use hashtags on other social media platforms like – Facebook, Instagram, Pinterest etc. To know more…
Tips for increasing organic reach on social media
Nowadays, customers are already interacting with brand s through social media, so it’s no surprise that brands are struggling to get the same level of organic reach on social media as they used to do a couple of years ago. Social media platforms are now pushing companies towards paid advertisements and promotion to help boost…
Social Media Marketing Made Simple
Social Media Marketing is the best way for any business to reach customers. Customers are already interacting with brands through social media and if you’re not connecting with your audience through social media platforms like Facebook, Twitter, Instagram and Pinterest, you are missing a great opportunity. Great marketing on social media can bring you success…
Tips for increasing backlinks for your website
What are backlinks? Backlinks are one of the most used words in the world of search engine optimizations (SEO). Backlinks are the incoming links to a webpage. When a webpage links to another page, it is called a backlink. In the past, backlinks were the major metric for ranking a webpage. A webpage page which…