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Month: August 2020

August 31, 2020August 31, 2020

Influencer Marketing: The Ultimate Guide

Influencer marketing is now an established form of digital marketing. It has been a buzzword for quite a while, and the mainstream media regularly refers to it. Influencer marketing as a concept is not new: Brands with the massive budget have paid celebrities for endorsing their products for decades. But as consumers are moving from…

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August 1, 2020August 1, 2020

What are keywords in digital marketing?

What are keywords? The words which are used to search for something on the search engine are called keywords. For example- if consumer types “buy a smartphone online” in the search box of Google, the keyword is “buy a smartphone online”. On the basis of searched keywords, Google displays the search results. Keywords form the…

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