Influencer marketing is now an established form of digital marketing. It has been a buzzword for quite a while, and the mainstream media regularly refers to it. Influencer marketing as a concept is not new: Brands with the massive budget have paid celebrities for endorsing their products for decades. But as consumers are moving from…
Month: August 2020
What are keywords in digital marketing?
What are keywords? The words which are used to search for something on the search engine are called keywords. For example- if consumer types “buy a smartphone online” in the search box of Google, the keyword is “buy a smartphone online”. On the basis of searched keywords, Google displays the search results. Keywords form the…