Month: November 2020

Influencer marketing is a hot marketing phenomenon that everyone is talking about. Nowadays, it has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies. Almost every major industry has seen a rise in influencers and brands are leveraging them more than ever. Being an influencer has become…

Reach of Facebook posts has been on the decline for some time, but that doesn’t mean that businesses shouldn’t be posting content. In early 2018 Facebook released an update in its algorithm that priorities content which provides “meaningful engagement”. Facebook’s algorithms place posts from family and friends at the top. It also prioritises posts that…