Category: Tips and tricks

Nowadays, customers are already interacting with brand s through social media, so it’s no surprise that brands are struggling to get the same level of organic reach on social media as they used to do a couple of years ago. Social media platforms are now pushing companies towards paid advertisements and promotion to help boost…

What are backlinks? Backlinks are one of the most used words in the world of search engine optimizations (SEO). Backlinks are the incoming links to a webpage. When a webpage links to another page, it is called a backlink. In the past, backlinks were the major metric for ranking a webpage. A webpage page which…

Every year, the internet becomes a busier place as more groups and individuals launch new businesses. What hasn’t changed is the survival of new businesses, they need to increase organic reach so that they can be seen by users. While you can use paid searches to boost your ranking, it’s important to remember that both…