What is Digital Marketing ?
Digital marketing can be defined as all marketing efforts that use an electronic device or the internet business leverages like search engines, social media, email and other websites to connect with current and new customers.
Why Digital Marketing Matters ?
As we know in traditonal marketing , printed ads, phone communications and physical marketing is being done which means that there are limited possibilites, while in digital marketing can occur electronically and online, this means that there are a number of endless possibilities for companies.
Digital marketing has so many options and strategies associated with it, you can get creative and experiment with a variety of marketing tactics on a budget. With digital marketing use can also use tools like analytics dashboard to monitor the success and ROI of your campaigns more than you could with a traditional promotional content like billboard or print ads.
DIGITAL MARKETING CHANNELS
1. SEO (SEARCH ENGINE OPTIMIZATION)
This is the process of optimizing your website to “rank” higher in search engine results page, thereby increasing the amount of oragnic traffic your website recieves.
2. CONTENT MARKETING
This term denotes the creation and promotion of content assetsfor the purpose of generating brand awareness, traffic growth, lead generation and customers.
3. SOCIAL MEDIA MAREKTING
It is practice used to promote your brand and your content on social media channels dor increasing brand awareness, drive traffic and generating leads for your business. The most popular social media marketing channels include :
- Snapchat
4. SEARCH ENGINE MARKETING
It is the practice of marketing a business using paid advertisements that appear on search engine results pages (or SERPs). Advertisers bid on keywords that users of services such as Google and Bing might enter when looking for certain products or services, which gives the advertiser the opportunity for their ads to appear alongside results for those search queries.
5. PAY PER CLICK (PPC)
It is a method of driving traffic to your website by paying a publisher every time your ad is being clicked. One of the most common types of PPC is Google Ads, which allows you to pay for top slots on Google search engine reults page at a price “per click” of the links you place .
Other PPC channels that are being use :
- Facebook ads – In this user can pay to customize a video, image post or slideshow which Facebook will publish on the newsfeeds of targeted audience.
- Twitter ads – it is an easy way to get your tweets in front of your audiences that don’t yet follow you, which is particularly useful for generating new leads for your business.
6.AFFILIATE MARKETING
Affialiate Marketing is a type of performance based advertsinig where people receive commission for promoting someone else’s products and services on your website or social media. It includes :
- Hosting video ads through the Youtube Partner Program.
- Posting affiliate links on social media.
7. E-MAIL MARKETING
E-mail is also being used by companies for promoting content, dicounts and events as well as to direct people towards the business’s website.
8. ONLINE PR
It is a practice of securing earned online coverage with digital publications, blogs and other content based websites. It’s just like traditional PR but it is done online. The channels that can be used to maximize your efforts include:
- Responding to comments on your personal website or blog
- Responding to online customer reviews
- Reporter outreach via social media
What Digital Marketers Do?
Digital Marketers are in charge of driving brand awareness and lead generation by all the digital channels like social media, campany’s own website, search engines ranking, e-mail, display advertising, and the company’s blog.
A digital marketer ususally focuses on different KPI for each channel so they could properly measure company’s performance, lets take an example – a digital marketer who is in charge of SEO measures companys website “organic traffic” (is the traffic coming from website visitors who found website page by searching on Google).
Digital marketing is carried out across many marketing roles today. In small companies, one person might own many of digital marketing tactics described above. In larger companies, these tactics have multiple specialists that each focus on just one or two of digital marketing channels. It can be explained more easily with some examples of specialists : –
Content Marketing Specialist
Content marketing specialist are digital content creators. They keep track of comapny’s blogging calendar, and comes up with a content strategy that includes video as well. They also work with people in other departements to ensure the products and campaigns that are being launched by business are supported with promotional on each digital marketing channel.
Social Media Manager
The role of social media managaer is clearly understandable from the title, but which social networks they manage for the company dpending upon the type of industry. All social media managers make a schedule for company’s written and visual content. He can also work with content marketing specialist to develop strategy on which content to post and on which social network.
SEO Manager
SEO managers works to get their company’s website to rank on Google, using a variety of techniques of search engine optimization. This person might work directly with content creators to make sure that the content they make perform well on Google.
Marketing Automation Coordinator
A marketing automation coordinator work is to help in choose and manage the software that allows the whole marketing team to understand their customer behavior and measure the growth of their business. As we have discussed above many marketing operations can also be excecuted seperately from one another, so a marketing automation coordinator group these digital activities in individual campaigns and then track each campaign’s performance.
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