In 2015, YouTube made waves by releasing YouTube Gaming, To many, it may have seemed a little odd, especially since YouTube Gaming hasn’t changed a whole about YouTube and how it works. Many subscribers to the biggest gaming YouTubers don’t bother about using some other platforms.
However, YouTube Gaming was being launched for a very good reason. This is because gaming content is the most prevalent content on YouTube, with huge streaming services like Twitch, gaming content is getting bigger than it’s ever been on the internet.
I also do have a Gaming Channel on YouTube named – Injusvick for amazing gaming videos and livetsreams.
So let’s start with What’s a YouTube Gaming Channel?
YouTube gaming channels can be defined as any channel that, but that’s just a general way to describe such a diverse niche of content creators. YouTube gaming channels do all kinds of things like some create gaming-inspired comedic skills, other focus on in-game commentaries, other dive in deep they make reviews and analysis, others speculate theory about a game lore’s, others serve as tutorials.
If you want to start a vlog channel or you are having a vlog channel do read our article on “how to grow a vlog channel on YouTube”
It’s a fairly wide spectrum. Most YouTube Gaming channels can fit into one of the following categories:
- Show channels – are a diverse group, but typically focus on a personality and share common themes. Videos are presented in series form, and sometimes multiple series exist on the same channel.
- Commentary channels – These types of channel are focused on gameplay content with background narration. This is flexible that can crossover with others, but these channels, usually have commentaries discussing the game itself, or the creators’ personal life.
- Comedy Gaming Channels
- In-game comedy channels – Some creators create comedic skits within the constraints of the game and its tools. This is especially common in titles like Grand Theft Auto V games within depth-replay/ cinematic editors.
- Out of game comedy channels – Meanwhile, these types of channels make comedic skits about games without playing games. It includes popular game-themed raps and “in real life” skits.
- Informational Channels – These channel focus on Did you Know about video games, video game consoles, and their development.
- Tutorial/ Raw Gameplay Channels – These types of gaming channels either make tutorials on game mechanics/ improving with those mechanics.
Tips for growing Gaming channels on YouTube
1. Publish content on a Regular Basis
To stay relevant on YouTube, you have to make videos and publish content on a regular basis. Due to the way that the YouTube Algorithm work, you become popular on YouTube the amount of time people spend watching your videos. Focus on high engagement videos that can be released relatively regularly. Staring YouTube channels or smaller channels can start uploading videos on a weekly basis, but as the channel grows it’s too good to release at least two or three videos a week.
2. Focus on Audience Engagement
By Nature, Gaming is an interactive medium for the audience as well as for the creators. Your viewers will regularly comment and attempt to connect with you through social media outlets. Respond to comments from viewers, and pay close attention to the words of loyal subscribers.
3. Consider MCN (Multi-Channel-Network)
4. Learn Your Rights
MCN’s aren’t the only option for getting partnered as a gaming channel. By properly studying Fair Use on YouTube, you can enjoy posting and slick graphics while receiving 100% of your own ad revenue. through Google Adsense. Even if you choose to go with an MCN, but it would be wise if you learn the rules, as MCN doesn’t protect you from copyright strike if you have done violated some rules or policies.
5. Get Custom Channel Art/ Profile
Think of Custom Channel Art just like you dress up for a job interview because you want to get a job. Gamers enjoy great looking graphics in their games. Your channel should have a nice logo and channel art that fits your content.
6. Consider Intro/Outros in your videos
Intro and outros are very popular on YouTube. In general, you want intros to be short little cards that will include your name and imagery related to your videos. Outros can continue on for 10-20 seconds after a video ends, plugging annotations for your other videos and playing a catchy of your choice.
7. Mind SEO of your videos
SEO (Search Engine Optimization) is a God for all content creators, including YouTubers also. For YouTubers, this mostly about properly titling and tagging your videos. Be sure to include the name of the game, the type of content you’re doing and other vital information in your tags. These tags are what people will be using to search and find your videos.
8. Choose your Niche
In gaming terms, it means focusing on a particular kind of content, or a particular genre/series of the game. Niche channels may not have been the widespread popularity of the biggest ones out there, but working in a small niche is for initial growth.
9. Work with other YouTubers in that niche
All the big gaming channels on YouTube take advantage of collaboration. Some particular Gaming channels are simply hubs that people from all over gaming YouTube work together to promote their own channels.
10. Always listen to Feedback from viewers
To improve yourself as a content creator, you have to listen to your audience. You can’t please everyone, but you should take into consideration their opinions and listen to them so that you can improve. Remember what we said earlier in this article about engaging with your audience? Your audience will typically praise or criticise your videos, and you need to focus on both of them as forms of communication with your audience.
11. Use Social Media
Gaming channels don’t typically benefit from making videos for every little thing going on in the creator’s life. Videos should be reserved for your main content or for some important announcements, for such moments use your social media accounts in your descriptions and encourage your subscribers to follow you there.
12. Consider doing Live Streams
Streaming alongside uploading videos on YouTube is a great way of growing gaming channels on YouTube. There two main streaming services available :
- Twitch is better for growing your following and exposing yourself to new viewers
- YouTube is better for engaging with your current subscribers as well as new viewers.
Live Streaming is a great way for engaging with your audience.
13. Prioritize Yourself over Games
Games are, in truth, only the initial draw of most Gaming YouTube channels. This is another lesser know tip for YouTube Gaming Channel – people come the watching the game, but they subscribe to your channel and stay for you. They come because you are covering a game they’re interested in, but people only like and subscribe when they enjoy your presentation and style.
14. Establish Your Own Voice/Identity
Even if you are sharing a niche with other YouTubers, you have to unique enough to stand out. Always remember: There is only one exactly like you. In starting it’s important to learn and take inspiration from other YouTubers, but at the end of the day you need to be unique to earn the loyalty of your subscribers and viewers.
15. Bring Friends on your channel
The idea of working directly with your friends on your own channel. This baffling, since many big Gaming channels are popular for this reason. In general, most channels can’t be carried by a singular personality. Having a co-host or group of friends playing with you regularly in your videos can make your viewers feel like they are part of your friend’s group.