10K Followers on Instagram, is a common social media milestone that a lot of people are trying to get when they build a brand – be it for their company or for their personal account. It’s really tough reaching this first tier which demonstrates that you have the potential to be a serious influencer in that industry.
However, with rising of influencer marketing, some Instagram users sometimes purchase a list of followers in the hope that they’ll get at least a portion of these people to pay attention to their account. But in many cases, especially in business account cases, buying followers can lead to poor quality of traffic on your insta account as well as on your website which may result in in- a high bounce rate, bad fit leads and less time spent on pages.
It’s much safer that you grow your social media following organically. Engagement with your brand will be higher, members of your target audience will be sharing your content, then you’ll get more opportunities to convert qualified leads who are actually interested in your content.
So here are 10 easy tips which can help you 10K followers on your Instagram account organically.
1.Do Experiments to find your voice.
If you have been posting on Instagram for a while, but still are not getting the engagement on your content. Then it’s time for you to change the type of content that you’re posting, and striking a different tone in your caption. Then refer to the analytics, and see what content people are connecting/interacting with.
You can also look at brands that you’d like to promote on social media, incorporate a few new ideas. Once you’ve identified the content and voice that resonates with your viewers, publish more such posts like that.
2. Stay on Brand
It’s true that too much experimentation with your can disrupt the growth of your following, I’m personally guilty of going “off-brand” every now and then. Establishing a solid brand is consistency. After following your Instagram account people expect something specific from you – something which they can enjoy! While changing your content is important, once you find your niche.
3. Be an active user
If you are on Instagram then you should be active? Do give like to other people posts, comment on posts, and engage with content regularly? It’s a great way to get noticed, especially if those posts are closely followed by people in your targeted niche. If you are too active, you can actually look like a bot to Instagram’s algorithm.
There really are some objectionable people out there who post random comments to show up on influencer channel with URL to their websites etc. So the key point here is to be active – but socially acceptable – level of interaction ongoing.
4. Don’t do Follow to Follow
It’s a tempting strategy, but please don’t use it.
Let me explain – If I see someone’s Instagram account having 8,900 followers, but they follow 9,100 people, it shows that they don’t have high-quality content, and they’re just trying to increase their followers count by just clicking every follow button that they come across.
Building an engaging audience does take time and require lots of patience. If you truly have a social media strategy for your brand, following others just for the sake of them following you back isn’t going to you the results that you want.
5. Be genuine and honest to your audience
Things can begin to feel fake on Instagram in the beginning. When you will see other people’s post you ask yourself “Is that person’s life really that perfect? Who has such a clean kitchen?. Always remember that ” don’t be afraid to be authentic and create content that people can relate to.
It’s still going to be curated to a certain degree, posting user-generated content, third-party content, or famous quotes will also shed light on what your brand value is and your priorities. Instagram Stories is a great tool to showcase your unique personality.
6. Don’t brag too much
So lets you have won an award or you achieved something. That’s great and you should definitely post about it, but just be sure that you don’t make certification and reviews the only type of thing that you post on your Instagram. Don’t spend too much time talking about it.
In fact, spend very little time doing that. People aren’t just following you on Instagram account solely for promotional content. They want to see a side of you or your organization that make you appear more human, your followers want to get inspired creatively.
7. Publish content on time
Staying on top of current events, news and pop culture is going to help you boost interactions with your account. Keep an eye out for what’s trending and how you can leverage it on your page. Is there a new meme that’s going to get viral? See how you can personalize it for your speciality.
Did something happen in the media which is going to impact your industry? Write a blog post about and promote it on your social media.
Capitalizing on current affairs and online trends can help you reach more people, especially when you use appropriate hashtags on your post.
8. Find influencers and Interact with them
Find top influencers in your respective niche, and follow them. Keep an eye on what you’re posting and what people are saying in the comment section. Then join the conversation. The people following and interacting are most likely in your target audience as well, and if you respond to something they say, you might just get a new follower on your account.
9. Have a birds-eye view on your Instagram
Take a step back and get a quick look at your Instagram as a whole. What’s missing? Does your Instagram page look cohesive? Make sure that all of your images look good and on-brand, that you have Instagram highlights set up, that all your bio info is updated with hashtags and current link to your website or your latest content.
10. Cross promote your Instagram on your other social media channels
If you have decent amount of followers on your other social media platforms, make sure those followers here about your Instagram account, too! You should also drive people to your Instagram by promoting your Insta page on your website.