In today’s era of the ever-expanding and complicated worldwide web., it is inevitable to establish an SEO strategy. The right Digital Marketing and SEO strategy give you the platform to reach your audience and mind the unexplored market. The search engine giant Google is growing with each passing day and is it is evolving it keeps on changing its ranking factors. It is beneficial, especially for small businesses to focus on SEO strategies that Google rewards in order to improve conversions.
1. CONTENT WITH OPTIMIZED KEYWORDS
Start with keyword researching before you start writing. A keyword in digital marketing is a word or a group of an interent visitor types in a search engine or search bar. Google prefer quality over quantity of content, by quality content we mean the content which is more relevant and also useful for your visitor.
According to MOZ, the first page of Google captures 71% of search traffic clicks and has been reported to be as high as 92% in recent years. Aiming for high-quality content can help you in ranking higher.
2. META DESRIPTION AND ALT TAGS
The most basic SEO strategy is to have a proper meta description and previously used alt tags on your images. A meta description is an HTML attribute that provides a brief summary of a web page. Search engines such as Google often display the meta description in search results, which can influence click-through rates. ALT tags or ALT attributes are “alternative text” for an image. ALT tags are used to describe the image or what the image is representing.
3. BACKLINK CREATION
A backlink is a link from one website to your website. In simple words its importance is more you connect to another website of your industry, you ranked higher by Google website crawlers, higher is your Website credibility or website trust and gaining traffic by each backlink. Website crawler is an internet bot that systematically browses the World Wide Web for Web indexing.
4. PAID PROMOTION ON SOCIAL MEDIA
Social Media is a great tool for increasing traffic on your website. Most social media platforms like Facebook, Instagram, LinkedIn, Twitter etc provide a promotional advertisement platform for driving traffic to your website. Growing the traffic for your website via social media will help you in ranking on Google as well.
5. USERS EXPERIENCE
Everyone appreciates an app or a website with a user – friendly interface so does Google. A user experience also depends on site routes and loading time. Since most users use smartphones your website or app should be mobile friendly. In today’s date, more than 3.5 Billion people use smartphones, you surely won’t want to lose an opportunity like that.