Influencer marketing is a hot marketing phenomenon that everyone is talking about. Nowadays, it has become a mainstream marketing tactic and is no longer limited to a select few brands or agencies.
Almost every major industry has seen a rise in influencers and brands are leveraging them more than ever. Being an influencer has become so remunerative that it’s no wonder that everyone wants to be one in their respective domains.
If you are one of those people who wants to become an influencer, then you have come to the right place. In this post, we will share with 7 steps to help you become a social media influencer.
If you want to know more about influencer marketing then do read this blog post “Influencer Marketing: The Ultimate Guide“.
1. Select your niche
Before you start on your path to becoming an influencer, you need to first select your niche. You need to choose a niche that you are interested in and can consistently create content about. You should should also have some level of expertise in the field to be able to establish yourself as an influencer.
As an influencer, you will have to research and post content in your chosen interest area. So, it is important to choose something you’re passionate about and will enjoy spending on.
Whether you like cooking and want to try new recipes or are interested in DIY crafts, you have to find your calling. You could also select a combination of 2-3 interests, but don’t make it too broad.
2. Optimise your social media profiles.
Once you have decided your niche, the next step is to select your preferred social media platform, then create and optimise your profile. Most influencers are popular on only one or two social media platforms.
Once you have selected your channel, you need to either create new profiles or optimise your existing ones.
We have mentioned some of the things that you can do to optimize your social media profile.
- Switch to business profile – If you want to become an influencer, you need to switch to business profile as that opens a lot more options for you. Most platforms like Instagram, Twitter and Facebook have options to create a business account in the profile settings.
- Create engaging bio – Your bio is the first thing someone sees when they visit your profile and is, therefore, an important part of making a great first impression. Your bio should be able to tell your story in an engaging manner. It should also provide all pertinent information. about you like your full name, location and contact details, and area of expertise.
- Add a profile pic and cover photo – You also need to add a profile pic and a cover photo for your profile as they are also important components of your brand entity. People often recognise a social media profile by the profile picture, so you need to carefully select a picture. Also, make sure that your face is clearly visible and picture quality is good.
3. Understand your audience
Before you start creating content and posting on social media, you need to understand your target audience. Influencers have sway over their audience and strong connections with them. That’s due to the fact that they don’t cater to everyone. but only to those with similar interests.
To become an influencer, it is important that you know who you’re targeting and then do it well to build a loyal follower base. to understand your audience, you can first stay by analysing your current follower base to get insights into their demographics and interests.
Most social media platforms have a built-in analytics tool that provides such insights about your current audience. Twitter analytics, for example – provides insights into your current follower’s interests, genders, locations etc.
4. Create and post relevant content
The next step in becoming an influencer is to post useful and relevant content for your followers. The more you are able to engage with your audience, the more people will be influenced by your opinions and recommendations.
That’s the most important requirement for being an influencer, the fact that your followers actually listen to you.
You need to formulate a content strategy and use a mix of content types, preferably the ones that your audience will like.
Some influencers keep their feeds all about their chosen field of interest like food, travel, fashion, beauty etc. Such influencers don’t mix posts about their content focused only on their niche.
Which means that a food influencer might post recipes, photos of restaurant visits, reviews, and even brand promotions.
Take good influencer like Dilsefoodie Instagram feed for example. All of his content revolves around food, restaurants. He reviews, restaurants food and street foods, and post sponsored content and pictures of dishes he likes. He maintains a variety in terms of the types on content, but never deviates from his core area of expertise. He also has a YouTube channel Dilsefoodie – where he upload food vlogs.
Some influencers prefer to mix a bit of content from their personal lives, to connect their audiences better. Adding posts about their day to day lives helps influencers seem more authentic and relatable. This helps them strengthen their connection with their audience.
No matter what content strategy you choose, make sure that you make it broad enough to accommodate your future brand collaborations. Your sponsored posts should be able to fit naturally along with the rest of the content you post. You can add reviews as a regular feature in your feed, to make way for paid review opportunities that you may get later.
Overall, keep your content strategy focused on your niche, but too narrow. Think for a long-term perspective and start preparing to be an influencer right from the start.
5. Be regular and consistent
After that you have decided what type of content you will post, you need to finalise a posting frequency and schedule. Most social media platforms algorithms give preference to accounts that post regularly. This especially true for Instagram, which requires a regular posting frequency for increased visibility. It is also the biggest influencer marketing program.
You can choose to post, weekly, or at any frequency that you’re comfortable with. You should also consider the platform before deciding on that. Some social media platforms like Twitter, are more dynamic in nature and require a higher posting frequency if you want to become an influencer on that platform.
On other social media platforms like Instagram, YouTube and Facebook, you can get away posting once or twice a week. However, select the days and times that you will post your content and be consistent with it.
6. Engage with your audience
Once you start posting your content on social media, you will often get likes and comments on your posts. For an influencer, it is important to connect with your followers, so that, you cannot ignore comments.
It is just a good practice to reply to comments and answer any questions that your followers ask you. You can also just “like” their comments for appreciation.
Another way to engage with your audience is to ask them a question and start a conversation about a topic of mutual interest. Interactions like these help build personal connections with your audience and solidify your position as an influencer.
7. Let Brands know you’re open for Collaborations
The final step towards your quest to becoming an influencer is to announce the world. You need to come out and declare yourself who is interested in brand collaborations.
You can do this by writing in your bio that you’re an influencer and are interested in collaborations. You can also provide contact details for potential clients, giving them an easy way to connect with you.
Another way to do this by doing your own outreach and messaging relevant brands with a pitch on what you can offer. It is the best to design a template that you can use to reach out to different brands, as that can save you a lot of time.
There several influencer platforms where brands and influencers can find each other. You can also use them to find brands in your niche who are looking for collaborations.
There are some of the more direct ways to look for brand collaborations. An indirect way is to tag the brand and mention them when you talk about their products in your posts.
It’s important to build a name for your self and networks with brands in your niche. This might not yield immediate results but can help you for long-term brand associations that might lead to the future collaborations.
Now that you know the steps that you have to follow to become a successful social media influencer, you still need to be willing and able to work in.
Content creators that you look up to didn’t wake up one morning and find themselves with thousands or millions of followers on their social media platform.
They developed a proper content strategy and then they stuck to it, adjusting their approach as needed to guarantee them the best possible return from their marketing investments.
But the good news is that you folow their footsteps, and the tips that we’ve shared in this blog post to help you do just that.
So if you haven’t already, be sure to block out some time in your calendar to revisit your content strategy and to make sure that you have a strategy behind it and to make sure that you have a strategy behind what you’re doing.
As long as you have a content strategy and a defined target audience, and as long as you have follow up and deliver on what you planned to do, there’s no reason why you can’t become the next Instgram influencer or social media guru.
Other than that, all you need is a little luck – so best for your future.