If your videos plays a crucial role in your marketing strategy or if you are a YouTube content creator, promoting your YouTube channel is a necessity rather than an option. You need to get your channel out there if you want to gain more subscribers and video views.
Promoting your YouTube channel can even amplify your other marketing efforts because YouTube is currently the second most visited website in the world, and your visibility on the site could influence your visibility on the other platforms and channels as well.
It could help you drive traffic to your site, help you reach a bigger social media audience through shares, and more.
In this post, you’ll discover some of the most highly effective ways to improve your YouTube channel.
1. Start with YouTube SEO
Proper YouTube SEO is essential to promote your YouTube channel because it helps you increase your video and channel visibility in YouTube search results.
It also helps you improve your chances of showing up in Google search results. This can make huge differences because video results are prominently displayed at the top of the page.
As you can see in the screenshot below, search results from YouTube rank higher up than results from any other source.
So once you are done with your YouTube SEO, you could have significant leverage in promoting your YouTube channel. YouTube SEO mainly involves proper keyword optimisation and video tagging.
Optimise your video titles and descriptions with right keywords without stuffing them. You should also sort your videos into the correct category and add tags to help YouTube understand the context of your video.
2. Write Catchy, and more Engaging titles of your videos
Title of your video is one of the main things that people will notice first. The title helps people understand the content so they can decide whether they would watch it or not. So it gives them a reason to click on your video and watch it by writing titles that immediately captivate and intrigue them.
This will increase your videos views and engagement rate, as well as give more exposure to your channel, with more views comes more shares, which is essential for promoting your channel.
Here are some tips which will help you create catchy and engaging titles for your videos:
- Use numbers or lists. For example – 10 reasons why you should work with influencers, 8 tips to earn money by blogging etc.
- Keep it clear and concise, as shorter titles are easier to read and process.
- Appeal to your audience’s emotions by using high-emotion words. This will depend on the kind of emotion you want to invoke, for example – words like a confession, controversial and secret would invoke curiosity.
- Run your title through the coschedule headline analyzer to test how compelling it is.
3. Create Engaging thumbnails
Your video thumbnails are just as important as your video titles for capturing your audience’s attention. While your title helps the audience understand the content of your video, your thumbnail gives them an idea of the content quality.
If your thumbnail is a blurry screenshot from the video, people may not be too keen on watching it even if it’s a topic that intrigues them.
So make sure you create a captivating and relevant thumbnail for each video. add text, graphics, images, or other designing elements to customise your screen capture using tools like Befunky or Pixlr, or you can create your own thumbnails using tools like – Canva.
4. Find Out what your audience likes
if you want to promote your YouTube channel, you need to create content that engages your audience, this means creating content that fascinates and appeal to them.
Check the performance of different videos using YouTube Analytics to see how well viewers engage with the content and where they seem to drop off.
You can also ask them directly in your video conclusions and get them to leave comments about what they’d like to see from you. You can even add poll cards to your videos.
5. Run a Contest
Running a contest in which people have a chance to win something is one of a great way to drive more and more engagement and promote your Youtube channel. The opportunity to win a free prize will influence more people to watch your videos.
You can keep contest rules simple by getting people to like your video, subscribe to your channel, and comment on your video.
If you are an influencer, you can even partner with related brands and include their products as giveaway prizes, or you run contests to celebrate the milestone that you just achieved with your audience.
If you have a brand, you could have an influencer promote your giveaway contest through their channel so your contest has a bigger impact. However, make sure that you adhere to YouTube guidelines on running contests.
In addition, you should avoid running contests just for the sake of it without understanding how this impacts your channel’s performance.
Observe your channel and video performance in terms of views and engagement rates to see whether there’s any improvement. Otherwise, you’ll just be throwing money on free prizes without actually promoting your channel.
6. Collaborate with Other creators
If you’re a YouTube content creator, collaborating with others creators it’s a great way for promoting your channel. Build relationships with other YouTubers by mentioning them in your videos, following them on social media, commenting on their videos.
After you’vs established a strong bond, you could suggest a partnership. Maybe you can interview them in your videos, live stream together, or you can create content that they promote to drive viewers on your channel.
There are tons of options for you, but it’s crucial that you build an authentic relationship first.
If you have a brand, you could partner with influencers as well. It’s a bit easier for brands to execute this is because it doesn’t necessarily have to be organic. You can pay influencers to review your products or services, you can interview them, you can feature them in your live streams, etc.
7. Promote you video on social media
Promoting your videos on social media is a very basic step to promote your YouTube channel. It is also extremely effective for reaching a bigger audience. Social media users find videos extremely engaging, so promoting your videos can be a great way to attract the audience and drive them to your YouTube channel.
In fact, 76%(approx) of consumers share brand videos on social media, and people watch almost as many videos on Facebook (40%) as they do YouTube (49%). In addition, 59% of consumers prefer visual-first content on social media with produced videos, graphics, and images leading the way.
So if you want to effectively promote your YouTube channel, you should regularly on your videos on social media.
While you can share your videos link on your social media accounts, you should also consider creating a short preview video, that plays directly on social media platforms. This will entice the audience and assure them if they click on the full video link, it’s going to be worth it.
8. Run Paid AD campaigns
There’s only so much you achieve organically. Change in Algorithm or user behaviour can affect how well your videos reach viewers through organic means.
So you can’t rely solely on this and expect exponential growth on your channel. Sometimes you need to invest in paid ad campaigns so your channel reaches the right audience more effectively.
There are tons of advertising options – whether you want to advertise right on the platform, on Google, or on social media platforms. Make sure you get highly specific with your target audience so that you can reach the right people and ensure that your money spent is well.
Try to target that audience who share characteristics, behavioural traits, and demographics as your existing viewers.
As you can see, there are plenty of views to effectively promote your YouTube channel. If you’re on a tight budget, you can start with organic methods and carefully plan paid campaigns with highly specific. These tactics could work for both hands and individual creators, so adapt them according to your needs and watch your channel growth.