Every year, the internet becomes a busier place as more groups and individuals launch new businesses. What hasn’t changed is the survival of new businesses, they need to increase organic reach so that they can be seen by users. While you can use paid searches to boost your ranking, it’s important to remember that both…
Organic Search vs Paid Search
Modern life is thoroughly linked to the use of search engines, there are almost 3.5 billion daily searches – and that’s only on Google. A fraction of second after you search anything on a search engine like Google millions of results populate on the Search Engine Result Page (SERP). Within that list, you will find…
Digital Marketing : A Short Overview
What is Digital Marketing ? Digital marketing can be defined as all marketing efforts that use an electronic device or the internet business leverages like search engines, social media, email and other websites to connect with current and new customers. Why Digital Marketing Matters ? As we know in traditonal marketing , printed ads, phone…